Most brands use their customers as walking talking billboards, that’s not the case with Thank You. And it explains why our logo appears to be upside down, when actually it’s not. Our company’s mission is to spread gratitude and strengthen human connection, and our merchandise is meant for the person wearing the t-shirt. So when you look down, that Thank You logo is legible, a reminder of the personalized message that came with the t shirt, and as a reminder throughout the day to be grateful/focus on the positive. Spread gratitude. Strengthen Connection.